Hey, I’m Nicole and I’m an Email Marketer.
I love creating irresistible email communications for small business owners that sell life changing products and services.
My clients love how I can help them build stronger relationships with their customers and grow their business as we work together. But at the end of the day, what they really get, is a powerful feeling of confidence when they email their customers because they've learned how to add value to their customers inbox.
Why did I start Learn to Love Email?
Because nowadays, email marketing is everything. Any small business owner knows this. It's one of the only ways that you can communicate directly with your customers. It's a medium that you can use to keep your customers engaged with your product and/or service, leaving them coming back for more. It's allows you to send your customers a message without hoping that they're online right at the moment you hit send (*cough social media cough*). And finally, it's a way for you to send something out into the world and see immediately how people respond. But even for those small business owners who know all of this, nine times out of ten they don't know where to start or they have started but don't know what they're doing and want to get better. And that's how Learn to Love Email was born.
I started Learn to Love Email as a way to take all of the knowledge I gain from working my day job as an Email Marketer for FreshBooks (one of the Canada's top technology start-ups) and share it with the growing small business/entrepreneur community. This is simply my way of contributing to a community that I'm incredibly passionate about.
What's my professional background?
As I mentioned above, I have a super awesome day job as the Email Marketing Manager for one of Canada's leading tech companies called FreshBooks. FreshBooks is cloud accounting software designed for small service based business owners (if you haven't checked it out already, you totally should).
Prior to working at FreshBooks I had another great job as a Digital Marketing Manager for a Canadian e-commerce company called Well.ca. They are your one-stop-shop for all of your personal care, baby, beauty and healthcare needs, delivered right to your doorstep. And it was this job that opened my eyes to the possibilities and opportunities of email marketing.
And before working at Well.ca, well I had my nose buried in textbooks as a student attending Queen's University.
So, why am I telling you all of this? Well obviously to highlight my qualifications (in case you feel so inclined to hire me) but also to make it clear that I didn't decide to start Learn to Love Email as a way to escape a god awful day job. I started Learn to Love Email because I'm insanely passionate about creating email communications that can influence someone's behaviour, I love what's happening in the small business community and I love to collaborate with other entrepreneurs and help them succeed. So I figured why not start a business that allows me to combine these 3 things into one big bundle of joy.
What's my story? (you know, as a human being)
Well, I was born and raised in the small town of Innisfil, Ontario which is about an hour north of Toronto. Growing up I played A LOT of basketball. I didn't really have a choice considering I was always the tallest in my grade (boys and girls included) until about grade 11/12 when the guys decided to hit puberty.
After high school, I attended Queen's University in Kingston, Ontario to get my degree in Biology. You're probably thinking: "Wait what? Biology? I didn't think I'd be hiring a Biologist to teach me about Email Marketing." I don't blame ya. When I started my university degree I had the dream of becoming a Paediatrician. However, I quickly realized that medicine wasn't for me. With a father in Sales & Marketing and a very outgoing personality, I found myself filling up my course schedule with business classes wherever I could. I still graduated Queen's University with a Biology degree however I landed a killer marketing gig directly out of university which is where it all began...
Lots! I've got lots of great ideas that I'm working on. All with the goal of helping as many small business owners as I can build stronger relationships with their customers and grow their business by creating irresistible emails that add true value to their customers inbox. Stay tuned!