This week I'm taking a close look at an awesome email I received from Spotify and a few not so awesome emails I received from a local Real Estate company.Read More
We all know the feeling.
When you hit that big scary 'send' button on your newsletter after reading it over a million times for spelling and grammatical errors, just to get a flood of responses letting you know that you've made a mistake.
Your cheeks immediately start burning up, you start sweating and your heart starts beating a mile a minute.
If you haven't experienced an email oopsie yet, don't worry, your time will come. It's not fun. At all. But it's all part of being an email marketer and an online business owner so be ready for it.Read More
I'm doing it you guys. I'm bringing up the oh so controversial topic of Email Pop Ups. You know, those (sometimes annoying) windows that pop up while you're browsing a website asking for your email address? Yeah those things.
Why are these controversial you ask? Well let me tell you, people have some SUPER strong feelings about email pop ups. Like super strong. Lots of people hate them, so much so that they'll completely boycott any website that uses them. I'll even admit that I've been frustrated from time to time by quite a few email pop up experiences I've had myself. But, if almost every company out there are using email pop ups on their websites, then there must be something good about them right?Read More
When someone signs up for your newsletter, they genuinely care about who you are and what you have to say. Now if you're anything like me, getting a new email subscriber means SO MUCH more to me than a new follow on Twitter or Instagram. But this also means that when I lose a subscriber, it hurts that much more as well. People unsubscribe from newsletters for a host of different reasons but in my 5+ years of being a professional Email Marketer, I've found that the following 7 reasons are the main reasons why are unsubscribing from your email list.Read More