Alright you guys, this weeks edition of the Best & Worst Emails in my Inbox is for all my small service-based business owners out there. So if you're reading this and are in the e-commerce world, just warning you that this article may not be super applicable for you but feel free to keep on reading anyway! Let's dive right right in.Read More
We all know the feeling.
When you hit that big scary 'send' button on your newsletter after reading it over a million times for spelling and grammatical errors, just to get a flood of responses letting you know that you've made a mistake.
Your cheeks immediately start burning up, you start sweating and your heart starts beating a mile a minute.
If you haven't experienced an email oopsie yet, don't worry, your time will come. It's not fun. At all. But it's all part of being an email marketer and an online business owner so be ready for it.Read More
A killer subject line is not the only thing that dictates whether or not your subscribers will open your emails. There are a few different factors that influence this decision, with the 'From' name of the email playing a large role.Read More