5 Tips for Creating Email Pop Ups That Work

5 Tips for Creating Email Pop Ups That Work

I'm doing it you guys. I'm bringing up the oh so controversial topic of Email Pop Ups. You know, those (sometimes annoying) windows that pop up while you're browsing a website asking for your email address? Yeah those things. 

Why are these controversial you ask? Well let me tell you, people have some SUPER strong feelings about email pop ups. Like super strong. Lots of people hate them, so much so that they'll completely boycott any website that uses them. I'll even admit that I've been frustrated from time to time by quite a few email pop up experiences I've had myself. But, if almost every company out there are using email pop ups on their websites, then there must be something good about them right?

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7 Reasons Why People are Unsubscribing from Your Email List

7 Reasons Why People are Unsubscribing from Your Email List

When someone signs up for your newsletter, they genuinely care about who you are and what you have to say. Now if you're anything like me, getting a new email subscriber means SO MUCH more to me than a new follow on Twitter or Instagram. But this also means that when I lose a subscriber, it hurts that much more as well. People unsubscribe from newsletters for a host of different reasons but in my 5+ years of being a professional Email Marketer, I've found that the following 7 reasons are the main reasons why are unsubscribing from your email list. 

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How to Build Your Email List with Content Upgrades

Building an email list will be one of the best things you can do for you business. While there are many different ways you can do this, creating Content Upgrades is one of my favourite ways to capture a new email subscriber. 

What is a content upgrade you ask? A content upgrade is a bonus piece of content that you give to your readers for free in exchange for their email address. Content upgrades address the same topic that your reader is already readying about on your site, but in a different way. 

In this video blog, I cover:

  • 4 reasons why YOU should care about Content Upgrades and how they can help you and your business
  • 5 tips for creating content upgrades
  • Step-by-step guide to creating your first content upgrade

Make sure you grab my FREE guide on "How to Build Your Email List with Content Upgrades" by clicking the orange button below. In this guide I cover all of the key points, show some examples of really awesome ways to craft your content upgrades AND give you a step-by-step guide to creating your first content upgrade. Check it out! 

 

 

IMPORTANT: Since recording this video, I changed my business name from Trigger Happy to Learn To Love Email (waaaaay better right?). So, if you're wondering why I say Trigger Happy in the video. That's why :)

#3in30 Consultation Call with Emily Thompson of the Being Boss podcast

#3in30 Consultation Call with Emily Thompson of the Being Boss podcast

Last week I was lucky enough to land a free 30 minute consultation call with Emily Thompson, co-host of the Being Boss podcast. Every month Emily sends out an email to her list giving her subscribers an opportunity to be one of the first 3 to click a link in the email to book a free 30 minute consultation call wither. After trying and failing for the past 3 months straight, I was finally successful this month!

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Master the Call-to-Action

Master the Call-to-Action

As an Email Marketer, I subscribe to TONS of newsletters. I even have a special email address that I use to subscribe to newsletters. You know when you're buying something at a retail store and the person at the cash asks you if you want to give them your email address and you almost always politely say "No thanks"? Well, I say yes. Always! My promotional inbox is almost like scrolling through a social media feed. I do it every night and save emails that I LOVE, and also ones that I absolutely can't stand. Either way, emails from other companies make for great inspiration.

Lately as I've been scrolling through all of these emails, I couldn't help but notice a common theme amongst the ones I receive from small business owners and solopreneurs: Their emails are LOADED with calls-to-action. And not in a good way.

In an effort to ensure your communications are presented in a clear and concise manner to your readers, here are some tips specific to calls-to-action that you should think about when creating your next newsletter.

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