Episode #9: How to Use Your Email Analytics to Shape Your Content Strategy with Erin Baynham

Episode #9: How to Use Your Email Analytics to Shape  Your Content Strategy with Erin Baynham

This week on the Learn To Love Email podcast I'm chatting with Erin Baynham, a media kit strategist and social media manager from Baltimore, MD. She’s the host of the Upgrade Your Influence podcast, an audio show that focuses on goal setting, branding and social media strategy for bloggers, content creators and digital influencers. She’s also the editor of the Upgrade Your Influence Power Letters, a biweekly email resource list that shares links from around the web to help build your brand. Erin loves email marketing because she feels it’s the most authentic and efficient way to communicate with your tribe.

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Episode #8 - When Content Marketing Meets Email Marketing

Episode #8 - When Content Marketing Meets Email Marketing

On today's episode I'm chatting with Roniece Wright, the Content Marketing Strategist and blogger behind The Introcreative (formally www.bossladyblogger.com), where she teaches creative entrepreneurs how to ideate, create, and market powerful content. She has had the pleasure of working with bloggers, writers, enthusiasts, and numerous other creative businesses. Roniece is also a two-time, self-published author and poet. She prides herself on having the fact that she's an introvert be a huge part of her entrepreneurial personality and inspiring other introverted entrepreneurs to come out from behind the computer. She feels that email marketing is important because email is where all huge opportunities arise. The importance of knowing how to professionally market yourself through email can increase connections with your audience, opportunities with brands, and overall monetization.

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Episode #6: The Power of Text Based Emails with Val Geisler from ConvertKit

Episode #6: The Power of Text Based Emails with Val Geisler from ConvertKit

On todays episode I had the pleasure of interviewing Val Geisler, a fellow email marketer that I look up to big time. Val manages the email marketing for ConvertKit, is the host of the Reach podcast and also runs a blog of her own over at valgeisler.com. I've listened to Val on all of her Reach podcast episodes as well as her interview on the Being Boss podcast and I just knew I had to have her on the show. 

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Episode #5: How to Figure Out What to Send Your Email List

Episode #5: How to Figure Out What to Send Your Email List

As a small business owner, you're probably feeling the pressure to start growing your email list. Good! Growing an email list will be one of the best things you can do for your business. And while it's hard work, growing your email list is only half the battle. 

Once you've started to collect email addresses from your subscribers, you're challenged with figuring out what you're going to send them. You've probably heard time and time again that email marketing messages need to be packed full of value since you're entering the "sacred place" that's your subscribers inbox. You're also probably terrified about the dreaded "unsubscribes", but don't worry, I got you. 

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Episode #4: 7 Ways to Nurture Subscribers from Your Content Upgrades with Hayley Richardson

Episode #4: 7 Ways to Nurture Subscribers from Your Content Upgrades with Hayley Richardson

This week I had a great chat with Hayley Richardson about her journey towards become a health coach, how she was able to create a valuable opt-in incentive, and why it's so important to get clear on your email marketing strategy. Hayley has seen great success in growing her email list through content upgrades and shares her tips on how to create valuable content upgrades and then how you can nurture those new subscribers once you get them. 

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Episode #3: 5 Ways to Develop an Engaged Email List with Laura Pennington

Episode #3: 5 Ways to Develop an Engaged Email List with Laura Pennington

 

In todays episode I'm joined by the lovely Laura Pennington of SixFigureWritingSecrets.comWe talk about her journey from being a teacher to freelance writer and ultimately becoming an online educator. We also talked about why it's important to be real with your email subscribers, how to get to know your audience and why the size of your email list doesn't matter but the quality of your email list definitely does.

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Episode #2: How to Build Meaningful Relationships with Your Email List with Maria Carras

Episode #2: How to Build Meaningful Relationships with Your Email List with Maria Carras

This week I had Maria Carras, CEO of Maria Carras Creative, on the Learn to Love Email Podcast and we had such an incredible conversation about how you can really build super personal relationships with your audience through email.

Not only did we talk about smart ways to build relationships with your email list, we also talked about why you might want to entertain the idea of working with your full-time employer to start your own business. 

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Episode #1: 6 Reasons Why You Should Be Using Email Marketing to Grow Your Biz

Episode #1: 6 Reasons Why You Should Be Using Email Marketing to Grow Your Biz

In this very first episode I let you know who I am, why I started this podcast in the first place and what you can expect from this podcast. I also give you my opinion on 6 reasons why you should be using email marketing to grow your business. Basically, why you should care about my podcast and email marketing in the first place.

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