Episode #6: The Power of Text Based Emails with Val Geisler from ConvertKit

On todays episode I had the pleasure of interviewing Val Geisler, a fellow email marketer that I look up to big time. Val manages the email marketing for ConvertKit, is the host of the Reach podcast and also runs a blog of her own over at valgeisler.com. I've listened to Val on all of her Reach podcast episodes as well as her interview on the Being Boss podcast and I just knew I had to have her on the show. 

Here's what we discussed on todays episode:

  • Entrepreneurship
    • How Val went from being a Virtual Assistant to shifting gears and project managing an entire team of Virtual Assistants
    • Why it's important to specialize in one key area instead of being a Jack or Jill of All Trades
    • Get clear on what it is that you love doing and pivot your business to focus on offering that service to your audience
    • How she went from being an entrepreneur to intrapreneur (def: An intrapreneur is an inside entrepreneur, or an entrepreneur within a large firm, who uses entrepreneurial skills without incurring the risks associated with those activities)
    • The importance of asking for what you want and being proactive in creating opportunities for yourself
  • Email Marketing
    • The power of text based emails and why emails don't have to be full of images and buttons in order to convert
    • Email isn't your brand - how you can use your brand voice to showcase your brand without having to incorporate design elements
    • Why email marketing has higher engagement rates and conversion rates than say, social media
    • Why it's important to keep up to date on inbox placement rules to ensure your emails are actually being seen
    • 5 tactics for turning your blog posts into an email
    • How to use email marketing mistakes as a learning opportunity and continuously use these learnings to refine your processes

Resources and Links:

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